LJS Content for WestPac
We wrote a stream of self-help content, answering top questions around End Of Financial Year queries.
We positioned WestPac as thought leaders in this space, enabling them to land a top 3 organic search spot for the search term ‘EOFY information’ and gain a featured snippet spot.
They beat all other banks, falling behind only the Australian Tax Office and Australian Government for this search term (which is only fair, really).
Creative thought leadership for a leading Australian bank.